MethodologyPublished
10 February 2026 · 11 min read
The Diagnostic Hierarchy
Why most communication briefs describe a symptom, and the nine-level order in which to look for the cause.
- Marketing
- Digital transformation
Research Centre
Research, published with its method and its sample.
This is not a blog. It is the firm’s research programme: original work with a stated method, benchmarks that can be repeated, and practitioner guides that are useful without a consultant. Reports still in field are listed here in the same visual weight as published work, with their instruments published before fieldwork closes.
- Published
- 5 publications
- In field or forthcoming
- 4 reports
- Cost
- Free, no registration
- Flagship reports
- AI Readiness, Communications Trends, Website Benchmark
01
All publications
01Library
Filter by type and subject.
9 publications
GuidePublished
18 March 2026 · 14 min read
AI Readiness Before Adoption
A governance-first guide for executives who must hold an AI position before they hold an AI budget.
- Artificial intelligence
- Government
- Higher education
Benchmark reportIn field
30 November 2026 · 22 min read
South African AI Readiness Report
A flagship annual benchmark of AI readiness across universities, government departments, municipalities and mid-market firms.
- Artificial intelligence
- Government
- Higher education
Benchmark reportIn field
31 March 2027 · 18 min read
The Municipal Communications Index
A repeatable index of how well South African municipalities move information from source to resident.
- Municipal communications
- Government
Benchmark reportIn field
28 February 2027 · 16 min read
Website Performance Benchmark
What South African institutional websites actually cost their visitors, measured rather than asserted.
- Digital transformation
- Higher education
- Government
GuidePublished
22 April 2026 · 9 min read
Measurement That Informs a Decision
How to write a success measure an executive cannot later reinterpret.
- Marketing
- Digital transformation
White paperPublished
30 May 2026 · 15 min read
Institutional Web Estates
Why large university and government web estates decay, and the pattern that stops it.
- Higher education
- Government
- Digital transformation
GuidePublished
17 June 2026 · 10 min read
Knowledge Systems That Survive Month Three
Most knowledge bases are abandoned quietly. The difference is a content model and a named maintainer.
- Knowledge management
- Digital transformation
Benchmark reportForthcoming
30 June 2027 · 20 min read
South African Communications Trends Report
An annual review of how South African institutions communicate, and what changed.
- Marketing
- Government
- Higher education
02
Publication standard
02How we publish
The standard applied to everything on this page.
Claims discipline
Results and figures must be traceable to a measured source with the period stated. Concept demonstration and pilot work is labelled as such, in the same visual weight as the claim. Research is published with its method and sample, because research without a stated method is opinion with charts.
Why in-field reports are listed
A research programme that only appears once it has results is indistinguishable from marketing. Instruments, rubrics and sampling frames are published before fieldwork opens, so the measure cannot be adjusted after the results are known, and any organisation can score itself before being scored.
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Participate in the research programme.
Organisations that complete a research instrument receive their own scored profile against the sector band at no cost, whether or not they engage the firm. A discovery conversation is the simplest way to start.
Enquiries acknowledged within one business day, always.