GoTo.

Industry

NGOs and the Development Sector

Impact evidence is usually trapped inside reports nobody outside the organisation reads. Making that evidence usable comes before building the channels that carry it.
Priority order
Market 4 of 7
Approach
Make the impact evidence usable first, then build the chan…
Frameworks
GoTo Insight™, GoTo Trust Framework™, GoTo Academy™
Home market
Bloemfontein, national reach
01What we find

Common challenges in this sector.

01Donor confidence and the need to demonstrate governance to funders.
02Impact evidence trapped inside reports.
03No dedicated communications capacity.
04Constrained budgets.
02Diagnostic approach

Make the impact evidence usable first, then build the channels that carry it.

  1. 01
    Extract and structure the impact evidence before designing the annual report.
  2. 02
    Present results with the method and the sample, because results without a stated method are opinion with charts.
  3. 03
    Build a communications rhythm a small team can sustain without a specialist.
  4. 04
    Development sector and community pricing is a deliberate part of the firm’s positioning, approved as a decision and recorded as an investment rather than disguised as a commercial rate.
03What we bring

Services applied in this sector.

Communications and fundraising communication strategy
Brand identity
Website development
Impact and annual reporting design
Content and social media
Knowledge management
Capability training for small teams
Marketing CommunicationsKnowledge Information ManagementExecutive Dashboards
04Method and results

The frameworks applied, and what the sector should expect.

Expected outcomes

  • Stronger donor and partner confidence.
  • Impact evidence presented credibly.
  • A small team able to sustain a professional communications rhythm.
05Engagements

Anonymised, with evidence labels applied.

Client names appear only with written permission on file. Where an engagement is illustrative rather than a reported outcome, it says so.
All industries
Higher EducationGovernment Departments and Public EntitiesMunicipalitiesCorporate Organisations

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