GoTo.

Organisation framework

GoTo360™

The whole-organisation diagnostic.
Category
Organisation
Components
9
Applied in
Higher Education, Government Departments and Public Entities, Municipalities
Status
Proprietary, trade marked
01What it is for

Purpose

A whole-organisation diagnostic across nine dimensions: leadership, brand, communications, marketing, customer experience, digital, AI, operations and performance. It produces scored indices, SWOT, risk and opportunity registers, and 90-day, one-year and three-year roadmaps.

The problem it solves

Organisations commission solutions before they have a baseline. Without a baseline, improvement cannot be demonstrated and every future decision is argued from opinion.

02Structure

How the framework is arranged.

LeadershipBrandCommunicationsMarketingCustomer experienceDigitalAIOperationsPerformance9 DIMENSIONS
GoTo360™ — 9 components. Full text below. The plotted profile is illustrative: it shows that a diagnostic produces an uneven shape, and is not any organisation’s scores.
  1. 01
    LeadershipWho decides, how quickly, on what basis
  2. 02
    BrandRecognition, consistency, trust
  3. 03
    CommunicationsMessage discipline across channels
  4. 04
    MarketingDemand generation and conversion
  5. 05
    Customer experienceThe journey as experienced, not as designed
  6. 06
    DigitalEstate, performance, accessibility, search
  7. 07
    AIReadiness, governance, adoption
  8. 08
    OperationsProcess, capacity, manual effort
  9. 09
    PerformanceWhat is measured and acted on
03Methodology

How it is applied in an engagement.

  1. 01
    Executive and stakeholder interviews against a fixed interview structure.
  2. 02
    Six audit types run in parallel: brand, communications, digital, process, data and AI readiness.
  3. 03
    Each dimension scored on the five-point maturity scale, with every score justified in one sentence citing evidence.
  4. 04
    Root causes separated from symptoms and ordered by the diagnostic hierarchy.
  5. 05
    Three-horizon roadmap issued with named success measures at 90 days, one year and three years.
04In practice

Where it is used, and what it produces.

Applications

  • Before a rebrand, a website replacement or a marketing budget approval.
  • At the start of a new executive term, where an inherited baseline does not exist.
  • As an annual re-diagnostic where a prior GoTo360™ baseline exists, so movement is comparable.

Expected outcomes

  • A scored baseline that can be defended in a board or council meeting.
  • At least one finding the organisation did not already know, with evidence stated.
  • A sequenced roadmap rather than a menu of options.
05Related

Services and industries where this framework applies.

Licensing
From year four the intention is to license GoTo360™, IMPACT™, AI Navigator™ and the other frameworks to organisations and consultants. Enquiries about licensing are welcome now.
All frameworks
GoTo IMPACT™GoTo AI Navigator™GoTo Brand Compass™GoTo Digital Blueprint™GoTo Growth Engine™

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