GoTo.

Measurement framework

GoTo Insight™

Six categories, one reporting standard.
Category
Measurement
Components
6
Applied in
Government Departments and Public Entities, Municipalities, NGOs and the Development Sector
Status
Proprietary, trade marked
01What it is for

Purpose

Standard dashboard reporting across six categories: strategic progress, brand health, marketing performance, communications effectiveness, digital performance and AI adoption.

The problem it solves

Reporting is assembled per audience, per month, from whatever data is available. Nothing is comparable over time and no one can see whether the strategy is moving.

02Structure

How the framework is arranged.

01Strategic progressMovement against the roadmap02Brand healthRecognition, consistency, sen…03Marketing performanceDemand, cost, conversion04Communications effectiven…Reach, message penetration, r…05Digital performanceSpeed, accessibility, search,…06AI adoptionUsage, time returned, governa…
GoTo Insight™ — 6 components. Full text below.
  1. 01
    Strategic progressMovement against the roadmap
  2. 02
    Brand healthRecognition, consistency, sentiment
  3. 03
    Marketing performanceDemand, cost, conversion
  4. 04
    Communications effectivenessReach, message penetration, response
  5. 05
    Digital performanceSpeed, accessibility, search, journeys
  6. 06
    AI adoptionUsage, time returned, governance compliance
03Methodology

How it is applied in an engagement.

  1. 01
    Measurement is designed into the engagement at the Define stage, not retrofitted at the end.
  2. 02
    Every measure is stated with the decision it is meant to inform.
  3. 03
    A fixed rhythm: a monthly performance note, a quarterly review against the roadmap, an annual re-diagnostic where a GoTo360™ baseline exists.
04In practice

Where it is used, and what it produces.

Applications

  • Executive and board reporting.
  • Retainer and managed service reporting.
  • Council, committee and donor reporting.

Expected outcomes

  • One reporting standard the executive learns once.
  • Figures that are comparable between periods.
  • Measures nobody acts on, identified and retired.
05Related

Services and industries where this framework applies.

Licensing
From year four the intention is to license GoTo360™, IMPACT™, AI Navigator™ and the other frameworks to organisations and consultants. Enquiries about licensing are welcome now.
All frameworks
GoTo360™GoTo IMPACT™GoTo AI Navigator™GoTo Brand Compass™GoTo Digital Blueprint™

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