GoTo.

Digital framework

GoTo Digital Blueprint™

The standard every build is measured against.
Category
Digital
Components
6
Applied in
Higher Education, Government Departments and Public Entities, Small and Medium Enterprises
Status
Proprietary, trade marked
01What it is for

Purpose

Foundation, Architecture, Design, Build, Launch, Optimise. It sets the standards for websites, user experience, search, accessibility, performance and security.

The problem it solves

Websites are commissioned as visual projects and inherited as operational liabilities: unmaintainable, inaccessible, slow, and registered in someone else’s name.

02Structure

How the framework is arranged.

Foundation01Architecture02Design03Build04Launch05Optimise06
GoTo Digital Blueprint™ — 6 components. Full text below.
  1. 01
    FoundationPurpose, audiences, measures, ownership
  2. 02
    ArchitectureInformation architecture and journeys
  3. 03
    DesignInterface, content model, accessibility
  4. 04
    BuildPerformance budget, semantics, security
  5. 05
    LaunchTesting, training, handover pack
  6. 06
    OptimiseCare plan, search, analytics, improvement
03Methodology

How it is applied in an engagement.

  1. 01
    Accessibility to WCAG 2.1 AA as a minimum on every site, not as an upgrade option.
  2. 02
    A performance budget agreed before the design is approved.
  3. 03
    A content model designed for the people who will maintain it after handover.
  4. 04
    Domains, hosting and accounts registered in the client’s name, and every account listed in the handover register.
04In practice

Where it is used, and what it produces.

Applications

  • Corporate, enterprise and starter websites.
  • Large institutional web estates where bespoke pages decay and a pattern must be standardised instead.
  • Portals, client areas and integrated platforms.

Expected outcomes

  • A site that meets accessibility and performance standards on the day it launches and can be shown to.
  • A maintainable estate rather than a collection of bespoke pages.
  • Staff able to sustain the work after handover.
05Related

Services and industries where this framework applies.

Licensing
From year four the intention is to license GoTo360™, IMPACT™, AI Navigator™ and the other frameworks to organisations and consultants. Enquiries about licensing are welcome now.
All frameworks
GoTo360™GoTo IMPACT™GoTo AI Navigator™GoTo Brand Compass™GoTo Growth Engine™

Book a Discovery Session

The most useful first step is a discovery conversation.

A structured session that produces a written problem statement, whether or not it leads to an engagement. If the problem is not one we should be paid to solve, we will say so.

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