GoTo Academy
Capability, transferred deliberately.
- Programmes
- Four streams
- Pricing
- By programme, not per head
- Included
- Materials, workbook, certificate, evaluation
- Delivery
- On site or online
Built from the gap, not the catalogue.
Executive Workshops
Executive teams, senior management, councils and boards
Half day or full day, facilitated on site or online
Topics
- Strategic communication
- AI for leaders
- Brand leadership
- Digital transformation
- Stakeholder engagement
Intended outcome
A leadership team that can describe the strategy the same way and defend it under questioning.
AI Training
Staff and specialist teams adopting AI in daily work
Modular, one to three days, with a workbook and post-training evaluation
Topics
- AI fundamentals
- Prompt engineering
- AI for marketing
- AI for human resources and communications
- Responsible AI
Intended outcome
Staff who use AI with judgement, disclosure discipline and a clear sense of where the human review point sits.
Marketing Masterclass
Marketing teams, small business owners, communications officers
Series or intensive, with templates and a workbook
Topics
- Strategy
- Content marketing
- Analytics
- Brand management
Intended outcome
A team that can plan, run and evaluate a campaign against measures they set in advance.
Communications Academy
Communications units in government, municipalities, institutions and NGOs
Structured programme with certification
Topics
- Public relations
- Crisis communication
- Internal and executive communication
- Media engagement
Intended outcome
A communications function that operates to a documented standard rather than to individual habit.
Training is priced by programme.
Four operating principles.
| Principle | What it means |
|---|---|
| Built from the gap, not the catalogue | Programmes are designed from the capability gap identified in discovery. A course that does not close a stated gap is entertainment with a certificate. |
| Recorded, because governance asks | Who was trained, on what, when, and the material used. The training record forms part of the handover pack and satisfies the governance requirement that usually prompts the training in the first place. |
| Evaluated, not attended | A post-training evaluation is run against the gap the programme was designed to close. Attendance figures are not an outcome. |
| Capability before dependency | The purpose of the Academy is to reduce what the client needs to buy from us. That is the stated principle, and it is applied even where it costs revenue. |
Courses, certifications and memberships.
Book a Discovery Session
Training usually starts with a capability gap nobody has written down.
A discovery conversation establishes what the gap actually is, which is frequently different from the course that was requested.
Enquiries acknowledged within one business day, always.