GoTo.

Change framework

GoTo Change Catalyst™

Adoption is designed, not hoped for.
Category
Change
Components
6
Applied in
Government Departments and Public Entities, Municipalities, Corporate Organisations
Status
Proprietary, trade marked
01What it is for

Purpose

Change management and organisational adoption, structured so that a new system is used rather than merely installed.

The problem it solves

Implementation budgets assume adoption is free. The system launches, the old process continues in parallel, and the investment is written off quietly.

02Structure

How the framework is arranged.

Case for changeLeadership alignmentInternal communicationTrainingReinforcementEmbeddingADOPTION CYCLE
GoTo Change Catalyst™ — 6 components. Full text below.
  1. 01
    Case for changeStated in the operational terms of the people affected
  2. 02
    Leadership alignmentVisible, specific, repeated
  3. 03
    Internal communicationDesigned as a channel, not an announcement
  4. 04
    TrainingRole-based, with a record of who was trained on what
  5. 05
    ReinforcementMeasured usage, not assumed usage
  6. 06
    EmbeddingThe old route is closed
03Methodology

How it is applied in an engagement.

  1. 01
    Adoption planning begins at the Design stage, not at launch.
  2. 02
    The people asked to deliver the work are consulted before the design is fixed.
  3. 03
    Usage is measured after launch and reported against a stated target.
04In practice

Where it is used, and what it produces.

Applications

  • Digital transformation and system replacement.
  • AI assistant rollouts.
  • Restructures, mergers and new operating models.

Expected outcomes

  • Measured adoption rather than assumed adoption.
  • A training record that satisfies an auditor.
  • The parallel manual process closed rather than tolerated.
05Related

Services and industries where this framework applies.

Licensing
From year four the intention is to license GoTo360™, IMPACT™, AI Navigator™ and the other frameworks to organisations and consultants. Enquiries about licensing are welcome now.
All frameworks
GoTo360™GoTo IMPACT™GoTo AI Navigator™GoTo Brand Compass™GoTo Digital Blueprint™

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