Higher Education
A research record the institution could not show.
A senior researcher and their research group at a South African university
Illustrative engagement
- Evidence label
- Illustrative engagement
- Duration
- 4 weeks
- Diagnostic hierarchy
- Levels 7 and 8
- Frameworks applied
- GoTo Brand Compass™, GoTo Digital Blueprint™
01
Evidence statement
What this page claims, and what it does not
Structurally representative of the firm’s work in this sector. Client identity withheld. Figures shown are the kind of measures agreed at the Define stage, not reported results.
02
The brief and the diagnosis
02The presenting request
A personal academic website ahead of a funding application cycle.
“My institutional staff page has my job title and a phone number. That is all.”
What we found
The institutional template served administration, not reputation. The publication record existed on ORCID and Google Scholar but was not presented anywhere a funder, collaborator or prospective postgraduate would look. This is a presentation and retrieval problem, not a research problem.
Diagnostic hierarchy: Levels 7 and 8
03
Approach
03How the work was run
Approach.
- 01Research profile structured around the record rather than the job title.
- 02ORCID and Google Scholar integrated so the publication list stays current without manual maintenance.
- 03Research group, projects, supervision availability and conference activity given their own structure.
- 04Academic search optimisation applied so the profile is findable by name, topic and collaboration interest.
- 05Built on the same design system, quality standard and ownership principles as the parent firm, at individual scale.
Delivered
Research profile site with publication repository
ORCID and Google Scholar integration
Digital CV and conference page
Institutional branding alignment
Ownership handover: domain and hosting in the researcher’s name
04
Measures
04Success measures
Specific, sourced and dated. Agreed at the Define stage.
The figures below are illustrative targets of the kind agreed at Define. They are not reported results, and this page does not present them as such.
| Measure | Baseline | Target | Source |
|---|---|---|---|
| Publications discoverable from the profile | 0 | Full record, auto-updating | ORCID and Google Scholar integration |
| Profile findable on name plus research topic | Not ranked | First page within two quarters | Google Search Console |
| Postgraduate enquiries via the profile | Not measured | Instrumented from launch | Analytics and enquiry log |
Handover
Domain and hosting registered in the researcher’s name. Editing training provided so the profile is maintained without the studio.
05
Related
Frameworks applied
Services involved
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