GoTo.

Municipalities

The information existed. It could not move.

A Free State local municipality
Illustrative engagement
Evidence label
Illustrative engagement
Duration
9 weeks
Diagnostic hierarchy
Levels 3 and 6
Frameworks applied
GoTo IMPACT™, GoTo Insight™, GoTo Change Catalyst™
What this page claims, and what it does not
Structurally representative of the firm’s work in this sector. Client identity withheld. Figures shown are the kind of measures agreed at the Define stage, not reported results.
02The presenting request

Improve public communication about service delivery.

“Residents say we never tell them anything. We need a social media strategy.”

What we found

The communications unit was producing content. The problem was upstream: service delivery information passed through four manual approval steps and two re-keyings before it could be published, by which time it was between five and nine days old. A social media strategy would have distributed stale information faster. The problem sat at level three, governance and process, and level six, systems and data.

Diagnostic hierarchy: Levels 3 and 6

03How the work was run

Approach.

  1. 01
    Process mapping from source system to published notice, counting the delay and the duplicate capture at each step.
  2. 02
    Two approval steps removed after they were shown to add no review value, recorded as a decision with a named approver.
  3. 03
    Automated assembly of the weekly service notice from the source system, replacing manual collation.
  4. 04
    Ward-level distribution designed around how residents actually receive information rather than around the channels the unit already had.
  5. 05
    Training and a documented communication process so it survives staff turnover.

Delivered

Current-state process map with time and volume estimates
Redesigned workflow and approval route
Automated weekly service notice assembly
Ward-level distribution plan
Documented communication procedure and training record
04Success measures

Specific, sourced and dated. Agreed at the Define stage.

The figures below are illustrative targets of the kind agreed at Define. They are not reported results, and this page does not present them as such.
MeasureBaselineTargetSource
Median age of published service information7 daysUnder 48 hoursPublication log against source system timestamp
Staff hours per week on manual report collation11 hoursUnder 3 hoursCounted baseline, re-counted at 90 days
Public enquiries acknowledged within one business dayNot measured90 percent, measured from week oneEnquiry log
Handover
Documented procedure, training record and governance map issued at closure. Follow-up diarised at 30 and 90 days.

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