What we do
Two practice areas. One method underneath.
Sections six and seven of the company profile present the firm’s work as two client-facing practice areas. Internally the same work is organised into six delivery practices, so that any service named here can be traced to a documented delivery procedure.
- Client-facing practices
- Two
- Internal delivery practices
- Six
- Documented procedures
- Eighteen
- Default commercial model
- Fixed price
01
Marketing and Communications
01Practice area one
Marketing and Communications
Being understood, being found, being trusted.
02
Digital Transformation
02Practice area two
Digital Transformation
Operating better, so staff time returns to work that matters.
03
How the two views map
03Internal delivery practices
Six practices carry the work behind the two client-facing areas.
| Division | Scope |
|---|---|
| Strategy and Advisory | Communications strategy, marketing strategy, business consulting, brand consulting, digital transformation, executive advisory. |
| Creative Studio | Branding, graphic design, photography, videography, copywriting, content creation. |
| Digital Solutions | Websites, search optimisation, hosting, maintenance, Google Business Profile, analytics, landing pages. |
| AI and Intelligent Automation | AI readiness assessments, AI strategy and implementation, prompt engineering, chatbots, knowledge assistants, workflow automation, AI governance, staff training. |
| Learning and Advisory | Executive workshops, AI training, marketing masterclasses, the Communications Academy. |
| Managed Services | Outsourced marketing and communications capacity, fractional CMO, CCO and AI adviser, website and search management, content and media relations. |
Why this matters commercially
Because delivery is organised by practice rather than by client, output is consistent regardless of who performs the work. That is what allows a small firm to extend capacity through associates without quality loss.
04
How to buy
04Engagement models
Five ways to buy. Fixed price is the default.
| Model | Used for | Notes |
|---|---|---|
| Fixed price project | Websites, brand identity, strategies, AI readiness assessments. The default for most work. | Predictable pricing, easier budgeting, clear expectations. Requires disciplined change control. |
| Phased fixed price | Large or uncertain engagements. Discovery is priced separately and later stages quoted once discovery is complete. | The client may stop after discovery. That is acceptable, and often the honest outcome. |
| Monthly retainer | Managed services, fractional CMO, care plans, ongoing advisory. | Included scope and hours are defined explicitly, with service levels, response times and a reporting schedule. |
| Day rate | Executive advisory, workshops, facilitation, expert input on a client programme. | Hourly, half-day, full-day or multi-day workshop rates. |
| Outcome linked | Rare. Only where the measure is unambiguous and within our control. | Requires Managing Director approval and a floor fee. |
The full commercial terms, service standards and quality standards are set out in the Business Operating System.
Book a Discovery Session
The most useful first step is a discovery conversation.
A structured session that produces a written problem statement, whether or not it leads to an engagement. If the problem is not one we should be paid to solve, we will say so.
Enquiries acknowledged within one business day, always.